For this project, I brought Kalidad to life from the ground up — crafting a bold brand identity that’s clean, cheeky, and full of character (literally). From the logo and packaging to the squad of expressive cup mascots, every detail was designed to capture the feeling of your favorite brew: strong, comforting, and slightly dramatic before 9 a.m. ✨

The goal was simple — make Kalidad instantly recognizable, easy to love, and fun to interact with whether you’re scanning a menu or grabbing a cup to go. The result? A brand that’s not just eye-catching, but heart-stealing. 💕

It’s coffee with personality. It’s branding with a wink. It’s Kalidad.